News

BLCK said Monday (July 14) that it is set to launch its live shopping channel built for streaming TV by the fourth quarter, in time for Cyber Week, Black Friday and Christmas shopping.

The channel will air shoppable product shows and interactive deals on streaming TV outlets like Roku, Fire TV, Apple TV and Google TV, the company said in a Monday press release.

BLCK will promote the channel and the products offered on it as “Black Friday. Every Day.” and will promise shoppers 10% off “the best listed price anywhere online,” according to the release.

Products featured on the network will be showcased in five-minute creator-hosted shows, 30- to 60-second promo ads and placements in BLCK’s 24/7 live TV loop, the release said.

The channel’s team can take brands’ campaigns “from brief to broadcast” in as little as 30 days, per the release.

“We built BLCK for the brands that want more than clicks — they want attention, emotion and conversion,” BLCK Director George Davison said in the release. “This is your moment to get in front of millions of shoppers on the biggest screen in the home, just in time for Q4.”

For more information, call 866-416-4297 or visit www.dpgdistribution.com.