Hall of Famer Dan Marino is now an investor in the company and will be featured in LifeShield’s television commercials.

YARDLEY, Pa.—The guy who took NutriSystem from a $27 million company to an $800 million company using a direct-to-consumer, cut-out-the-middleman strategy, has set his sights on security as “another industry that’s ripe for a change.”

Michael Hagan, former CEO of NutriSystem, has joined LifeShield Security, formerly InGrid Home Security, as CEO.

He and InGrid founder Lou Stilp (who is now COO of LifeShield) have raised $11 million in two funding rounds, opened a call center here, and assembled a staff of marketing experts who formerly worked with Hagan at NutriSystem. They’ve also brought some NFL starpower along: Hall of Famer Dan Marino is now an investor in the company and will be featured in LifeShield’s television commercials.

All of this has been in the works for six months, said Stilp on June 22. “This is our coming out party.”

Stilp launched InGrid, which is a self-installed, professionally monitored, wireless digital home security system, in January of 2007. Over the next two years, Stilp raised funds and partnered with some traditional security companies and some cable companies to sell his product. He also partnered with Guardian Protection of Pittsburgh for professional monitoring. Guardian CEO Russ Cersosimo is also an investor in the company, as well.

The partnerships with cable companies and traditional alarm companies didn’t flourish, so late in 2009 Stilp decided that InGrid should take control of its own destiny. That was the beginning of the company’s conversion to a direct-to-consumer model, he explained.

“The product has not changed,” he said, just the business model.

He and Hagan bring different talents to the company. “He’s quite the marketing guy, far more so than me,” Stilp said. “I’m the tech guy.”

Under Hagan’s leadership, Forbes magazine in 2006 named Hagan entrepreneur of the year and NutriSystem as the top public small company.

When he joined NutriSystem in 2002, Hagan didn’t know a lot about the weight loss industry, he said. It was an industry that was “tired and in need of a change.” By changing the business model, he “brought down the cost to consumer and convinced the consumer that they didn’t need a middleman [franchises] as much as they thought.”

He views security as “a different product, but the same opportunity.” Customers can install their own security systems, he said.

His task is “really a customer acquisition game,” he said. He and his marketing team will take an analytical approach in deciding which mediums work best and how to reach consumers. He’s starting with TV and radio, but will look at print and Internet.

It’s what he did at NutriSystem: “You figure out what makes each [media] channel work,” and tailor offerings accordingly. “You turn a lot of different dials to optimize each marketing campaign.”

Hagan’s divided the home security consumer market into three segments: those who would never install a security system, no matter how simple, by themselves; those who need a little help or encouragement to install the system; and, lastly those who are not intimidated by technology at all.

LifeShield is not targeting the first segment. He’s providing a DVD, customer-service support and Web site assistance to the second segment, and he’s actively targeting the third segment.

Hagan said he’s not completely discarding the idea of partnering with traditional alarm companies in the future and he does believe that “nine out of 10” customers will continue to choose professional monitoring (still provided by Guardian).

He notes that the metrics are different for security than for the weight loss industry. “If you held a customer for 10 to 11 weeks that was a success, but in security, a successful company like Russ Cersosimo’s holds customers for 10 to 11 years.”

Does Lifeshield hold the same promise for success as NutriSystem? “That was a special ride. If we have a fraction of that success I think we’ll have created a great business,” Hagan said. “Our goal is to create an enduring, long term brand.”

First round investors include: Associated Partners, CenterPoint Ventures, Novak Biddle Venture Partners, Novitas Capital and Hagan. Second round investors include earlier investors with new additional funding coming from First Round Capital, MHS Capital, and NewSpring Growth Capital.

PopStops® Announces 5 Year Agreement with DPG Distribution

Bradenton, FL. – PopStops Marketing, Inc. (POPSTOPS) announced it has recently entered into an agreement with DPG Distribution (DPG), a global master Sales Representative Company. DPG is distributing the recently patented PopStops® Garage Stops and patent pending ACM PopStops® Display Systems over the next five years into the North American market.

DPG Distribution is a master sales representative of high-end retail consumer products with over 350 Reps and calling on over 1200 accounts. DPG sells a variety of products in numerous genres including Consumer Electronics, Housewares, Automotive, Hardware, Health and Beauty, Sporting Goods, Pet Supplies, Lighting, Consumer Goods, and Pharmaceutical. DPG offers worldwide service in sales, marketing, distribution and instore support in a variety of markets including, but not limited to, academic, state and federal government, armed forces (AAFES), large and small consumer retailers, online merchants and rent-to-own.

DPG recognized PopStops’ high quality line of products, all of which are manufactured in, and proudly display, a “Made in USA” label. PopStops® Garage Stops include a comprehensive warranty and a highly competitive Manufactured Suggested Retail Price (MSRP). Completely unique in the nature of its PopStops® products for residential garages, PopStops® Garage Stops are designed to stop a homeowner’s vehicle and, at the same time, allow for highly-tailored and “customized” messages all while creating a sense of comfort and calm while parking your car at home.

“The distribution agreement with DPG allows for PopStops Marketing products to penetrate the North American market, facilitating broader accessibility to our patented solutions and exciting new products,” explains Scott Fenimore, President of PopStops Marketing. “DPG’s distribution now fully ensures that their customers benefit from PopStops® uniquely patented products. “Every consumer has a passion about something, be it an affiliation, a school, a favorite sports team, something!”

Additionally, PopStops® has been working to create licensing arrangements with a wide range of brands that consumers will find appealing for his or her favorite passion.

This distribution agreement allows a wide range of clientele to benefit from the PopStops® products for both consumer and commercial applications while creating longterm relationships with large, nationally recognized brands. “We are very pleased to be partnering with PopStops long-term,” states George W. Davison, CEO at DPG, “The PopStops line is durable and built to last. Pair the product itself and that customers can change or customize their messages at any time and you have a truly unique customer experience over a lifetime! That’s why DPG wanted to get behind PopStops right from the start.”

PopStops Marketing and DPG will immediately begin to introduce the various sized patented PopStops® Garage Stops to its accounts throughout the country. PopStops are available in 18”, 36”and 72” widths. Wheel Chocks/Point of Purchase displays are available in 12” widths.

The reason for the company’s name “PopStops” is that the first three letters (POP) represents the firm’s other powerful use of this product, which is “Point of Purchase” display advertising. This represents one of the most compelling and focused point of purchase advertising products to arrive in years. They are even used as the base of our patent pending ACM Display Systems for retail and automotive showrooms that feature a 15” high resolution monitor connected via WIFI with pegs for holding graphics for sale.

About PopStops Marketing, Inc.

PopStops Marketing, Inc. is a US-based manufacturer and developer of innovative new products for use within family garages designed for stopping cars and for displaying custom messages. Our management team has a combined fifty plus years of experience in engineering, software development, commercial printing, and design. From its inception, the PopStops® garage stops primary function was to “Stop” your vehicle in your garage in a simple, effective way. Having the ability to customize graphics that homeowners could easily change out and personalize, was what really set this product apart. The “POP” came soon after when the PopStops® team quickly realized that there was more to this product. The very nature of how a PopStops® was engineered enabled a garage stop to transform into a “point of purchase” display instantly. Having the flexibility of taking a product from a home garage to a showroom or trade show floor, or to use it while “tailgating” for a favorite sports team, is how PopStops® was born.

For more information, call 800-209-4571 or visit www.popstops.com.

About DPG Distribution:

DPG Distribution is a master sales representative of high-end retail consumer products with over 350 Reps and calling on over 1200 accounts. Based in Lake Mary, FL, DPG sells a variety of products in numerous genres including Consumer Electronics, Housewares, Automotive, Hardware, Health and Beauty, Sporting Goods, Pet Supplies, Lighting, Consumer Goods, and Pharmaceutical. DPG offers worldwide service in sales, marketing, distribution and in-store support in a variety of markets including, but not limited to, academic, state and federal government, armed forces (AAFES), large and small consumer retailers, online merchants and rent-to-own.

For more information, call 866-416-4297 or visit www.dpgdistribution.com.

TimTam makes the world’s best handheld massager endorsed by Georges St-Pierre

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Missouri City, Tex-headquartered TimTam introduces the TimTam Power Massager 1.5, a deep tissue massage recovery instrument that is built like a construction drill.

The product is designed to deliver 2000 strokes per minute of power and balance to massage muscles, break down knots, increase blood flow, and release stored lactic acid to help speed recovery for athletes, according to a media release from the company.

Additional features include a 12-volt Li-ion battery, an interchangeable patent pending shaft, a 90-degree articulating head, and charger specifications.

Endorsed by UFC participant Georges St-Pierre, TimTam products are aimed at serious athletes, gyms/fitness centers, trainers, and physical therapists/health practitioners.

Georges “Rush” St-Pierre, also known as “GSP,” is a Canadian professional mixed martial artist and UFC world champion who holds black belts in both Kyokushin karate and Brazilian Jiu Jitsu.

Georges was raised in St-Isidore, Quebec, a town of about 2,000 people. As a child he was bullied for years by older schoolmates. His father had introduced him to Kyokushin karate at age 7, “but life isn’t like a movie,” he said. “You can do all the karate you want, when you’re eight or nine-years-old and they’re 12, when you’re alone and there’s three of them, you can’t do anything. That’s the reality.”

Already a 2nd degree Kyokushin karate black belt at 12, Georges dedicated himself to martial arts and training throughout his teen years. After seeing Royce Gracie (http://www.roycegracie.tv/) fight in 1993 at UFC 1, Georges knew exactly what he wanted to do with his life and how he was going to reach those goals: he invested all his energy and all his time at becoming a better version of himself. When he wasn’t training or at school, Georges worked as a doorman in nightclubs, or hung off the back of a garbage truck, hauling in refuse. He discovered a simple truth: never stopping helps reach goals.

He grew as a person and as a fighter. He added fighting disciplines such as boxing, wrestling, and Brazilian Jiu Jitsu to his karate background and competed in his first amateur bout at age 16. He won that match, and continued his steady improvement. In 2006 he became the UFC Welterweight Champion. He lost the title in 2007 but subsequently regained it in front of his hometown fans of Montreal in 2008 and hasn’t lost a single title defense since then.

Recognized as one of the planet’s best pound-for-pound MMA fighter and all around athlete, GSP lives in Montreal but travels around the world to train with the best coaches and training partners in all disciplines.

GSP in facts and figures

Born in St-Isidore, Québec, on May 19, 1981

5 ft 10 inches, 170 lbs

Fighting style: Kyokushin karate (3rd dan black belt), Brazilian Jiu-Jitsu (black belt), Muay Thai, Boxing, Wrestling

Record

25 wins (8 by knock out, 5 by submission, 12 by decision) 2 defeats

View Georges’ Fighter Profile

Championship

Two-time Welterweight Champion of the World – Ultimate Fighting Championship (UFC)

All-time most consecutive welterweight title defenses (9)

Awards

Canadian Athlete of the Year 2008, 2009, 2010 – Rogers Sportsnet

2010-2011 No.2 Pound-for-pound fighter in the world – ESPN

Fighter of the Year 2009 – Sports Illustrated, World MMA Awards, MMAPayout, Inside MMA, MMAJunkie

Finalist – Best Fighter 2008, 2010, 2011 – ESPY Awards

Most Dangerous Man of the year 2010 – Spike Guys Choice Awards

2008 MMA Fighter of the Year – Black Belt Magazin