Hall of Famer Dan Marino is now an investor in the company and will be featured in LifeShield’s television commercials.

YARDLEY, Pa.—The guy who took NutriSystem from a $27 million company to an $800 million company using a direct-to-consumer, cut-out-the-middleman strategy, has set his sights on security as “another industry that’s ripe for a change.”

Michael Hagan, former CEO of NutriSystem, has joined LifeShield Security, formerly InGrid Home Security, as CEO.

He and InGrid founder Lou Stilp (who is now COO of LifeShield) have raised $11 million in two funding rounds, opened a call center here, and assembled a staff of marketing experts who formerly worked with Hagan at NutriSystem. They’ve also brought some NFL starpower along: Hall of Famer Dan Marino is now an investor in the company and will be featured in LifeShield’s television commercials.

All of this has been in the works for six months, said Stilp on June 22. “This is our coming out party.”

Stilp launched InGrid, which is a self-installed, professionally monitored, wireless digital home security system, in January of 2007. Over the next two years, Stilp raised funds and partnered with some traditional security companies and some cable companies to sell his product. He also partnered with Guardian Protection of Pittsburgh for professional monitoring. Guardian CEO Russ Cersosimo is also an investor in the company, as well.

The partnerships with cable companies and traditional alarm companies didn’t flourish, so late in 2009 Stilp decided that InGrid should take control of its own destiny. That was the beginning of the company’s conversion to a direct-to-consumer model, he explained.

“The product has not changed,” he said, just the business model.

He and Hagan bring different talents to the company. “He’s quite the marketing guy, far more so than me,” Stilp said. “I’m the tech guy.”

Under Hagan’s leadership, Forbes magazine in 2006 named Hagan entrepreneur of the year and NutriSystem as the top public small company.

When he joined NutriSystem in 2002, Hagan didn’t know a lot about the weight loss industry, he said. It was an industry that was “tired and in need of a change.” By changing the business model, he “brought down the cost to consumer and convinced the consumer that they didn’t need a middleman [franchises] as much as they thought.”

He views security as “a different product, but the same opportunity.” Customers can install their own security systems, he said.

His task is “really a customer acquisition game,” he said. He and his marketing team will take an analytical approach in deciding which mediums work best and how to reach consumers. He’s starting with TV and radio, but will look at print and Internet.

It’s what he did at NutriSystem: “You figure out what makes each [media] channel work,” and tailor offerings accordingly. “You turn a lot of different dials to optimize each marketing campaign.”

Hagan’s divided the home security consumer market into three segments: those who would never install a security system, no matter how simple, by themselves; those who need a little help or encouragement to install the system; and, lastly those who are not intimidated by technology at all.

LifeShield is not targeting the first segment. He’s providing a DVD, customer-service support and Web site assistance to the second segment, and he’s actively targeting the third segment.

Hagan said he’s not completely discarding the idea of partnering with traditional alarm companies in the future and he does believe that “nine out of 10” customers will continue to choose professional monitoring (still provided by Guardian).

He notes that the metrics are different for security than for the weight loss industry. “If you held a customer for 10 to 11 weeks that was a success, but in security, a successful company like Russ Cersosimo’s holds customers for 10 to 11 years.”

Does Lifeshield hold the same promise for success as NutriSystem? “That was a special ride. If we have a fraction of that success I think we’ll have created a great business,” Hagan said. “Our goal is to create an enduring, long term brand.”

First round investors include: Associated Partners, CenterPoint Ventures, Novak Biddle Venture Partners, Novitas Capital and Hagan. Second round investors include earlier investors with new additional funding coming from First Round Capital, MHS Capital, and NewSpring Growth Capital.

PopStops® Announces 5 Year Agreement with DPG Distribution

Bradenton, FL. – PopStops Marketing, Inc. (POPSTOPS) announced it has recently entered into an agreement with DPG Distribution (DPG), a global master Sales Representative Company. DPG is distributing the recently patented PopStops® Garage Stops and patent pending ACM PopStops® Display Systems over the next five years into the North American market.

DPG Distribution is a master sales representative of high-end retail consumer products with over 350 Reps and calling on over 1200 accounts. DPG sells a variety of products in numerous genres including Consumer Electronics, Housewares, Automotive, Hardware, Health and Beauty, Sporting Goods, Pet Supplies, Lighting, Consumer Goods, and Pharmaceutical. DPG offers worldwide service in sales, marketing, distribution and instore support in a variety of markets including, but not limited to, academic, state and federal government, armed forces (AAFES), large and small consumer retailers, online merchants and rent-to-own.

DPG recognized PopStops’ high quality line of products, all of which are manufactured in, and proudly display, a “Made in USA” label. PopStops® Garage Stops include a comprehensive warranty and a highly competitive Manufactured Suggested Retail Price (MSRP). Completely unique in the nature of its PopStops® products for residential garages, PopStops® Garage Stops are designed to stop a homeowner’s vehicle and, at the same time, allow for highly-tailored and “customized” messages all while creating a sense of comfort and calm while parking your car at home.

“The distribution agreement with DPG allows for PopStops Marketing products to penetrate the North American market, facilitating broader accessibility to our patented solutions and exciting new products,” explains Scott Fenimore, President of PopStops Marketing. “DPG’s distribution now fully ensures that their customers benefit from PopStops® uniquely patented products. “Every consumer has a passion about something, be it an affiliation, a school, a favorite sports team, something!”

Additionally, PopStops® has been working to create licensing arrangements with a wide range of brands that consumers will find appealing for his or her favorite passion.

This distribution agreement allows a wide range of clientele to benefit from the PopStops® products for both consumer and commercial applications while creating longterm relationships with large, nationally recognized brands. “We are very pleased to be partnering with PopStops long-term,” states George W. Davison, CEO at DPG, “The PopStops line is durable and built to last. Pair the product itself and that customers can change or customize their messages at any time and you have a truly unique customer experience over a lifetime! That’s why DPG wanted to get behind PopStops right from the start.”

PopStops Marketing and DPG will immediately begin to introduce the various sized patented PopStops® Garage Stops to its accounts throughout the country. PopStops are available in 18”, 36”and 72” widths. Wheel Chocks/Point of Purchase displays are available in 12” widths.

The reason for the company’s name “PopStops” is that the first three letters (POP) represents the firm’s other powerful use of this product, which is “Point of Purchase” display advertising. This represents one of the most compelling and focused point of purchase advertising products to arrive in years. They are even used as the base of our patent pending ACM Display Systems for retail and automotive showrooms that feature a 15” high resolution monitor connected via WIFI with pegs for holding graphics for sale.

About PopStops Marketing, Inc.

PopStops Marketing, Inc. is a US-based manufacturer and developer of innovative new products for use within family garages designed for stopping cars and for displaying custom messages. Our management team has a combined fifty plus years of experience in engineering, software development, commercial printing, and design. From its inception, the PopStops® garage stops primary function was to “Stop” your vehicle in your garage in a simple, effective way. Having the ability to customize graphics that homeowners could easily change out and personalize, was what really set this product apart. The “POP” came soon after when the PopStops® team quickly realized that there was more to this product. The very nature of how a PopStops® was engineered enabled a garage stop to transform into a “point of purchase” display instantly. Having the flexibility of taking a product from a home garage to a showroom or trade show floor, or to use it while “tailgating” for a favorite sports team, is how PopStops® was born.

For more information, call 800-209-4571 or visit www.popstops.com.

About DPG Distribution:

DPG Distribution is a master sales representative of high-end retail consumer products with over 350 Reps and calling on over 1200 accounts. Based in Lake Mary, FL, DPG sells a variety of products in numerous genres including Consumer Electronics, Housewares, Automotive, Hardware, Health and Beauty, Sporting Goods, Pet Supplies, Lighting, Consumer Goods, and Pharmaceutical. DPG offers worldwide service in sales, marketing, distribution and in-store support in a variety of markets including, but not limited to, academic, state and federal government, armed forces (AAFES), large and small consumer retailers, online merchants and rent-to-own.

For more information, call 866-416-4297 or visit www.dpgdistribution.com.

TimTam makes the world’s best handheld massager endorsed by Georges St-Pierre

Missouri City, Tex-headquartered TimTam introduces the TimTam Power Massager 1.5, a deep tissue massage recovery instrument that is built like a construction drill.

The product is designed to deliver 2000 strokes per minute of power and balance to massage muscles, break down knots, increase blood flow, and release stored lactic acid to help speed recovery for athletes, according to a media release from the company.

Additional features include a 12-volt Li-ion battery, an interchangeable patent pending shaft, a 90-degree articulating head, and charger specifications.

Endorsed by UFC participant Georges St-Pierre, TimTam products are aimed at serious athletes, gyms/fitness centers, trainers, and physical therapists/health practitioners.

Georges “Rush” St-Pierre, also known as “GSP,” is a Canadian professional mixed martial artist and UFC world champion who holds black belts in both Kyokushin karate and Brazilian Jiu Jitsu.

Georges was raised in St-Isidore, Quebec, a town of about 2,000 people. As a child he was bullied for years by older schoolmates. His father had introduced him to Kyokushin karate at age 7, “but life isn’t like a movie,” he said. “You can do all the karate you want, when you’re eight or nine-years-old and they’re 12, when you’re alone and there’s three of them, you can’t do anything. That’s the reality.”

Already a 2nd degree Kyokushin karate black belt at 12, Georges dedicated himself to martial arts and training throughout his teen years. After seeing Royce Gracie (http://www.roycegracie.tv/) fight in 1993 at UFC 1, Georges knew exactly what he wanted to do with his life and how he was going to reach those goals: he invested all his energy and all his time at becoming a better version of himself. When he wasn’t training or at school, Georges worked as a doorman in nightclubs, or hung off the back of a garbage truck, hauling in refuse. He discovered a simple truth: never stopping helps reach goals.

He grew as a person and as a fighter. He added fighting disciplines such as boxing, wrestling, and Brazilian Jiu Jitsu to his karate background and competed in his first amateur bout at age 16. He won that match, and continued his steady improvement. In 2006 he became the UFC Welterweight Champion. He lost the title in 2007 but subsequently regained it in front of his hometown fans of Montreal in 2008 and hasn’t lost a single title defense since then.

Recognized as one of the planet’s best pound-for-pound MMA fighter and all around athlete, GSP lives in Montreal but travels around the world to train with the best coaches and training partners in all disciplines.

GSP in facts and figures

Born in St-Isidore, Québec, on May 19, 1981

5 ft 10 inches, 170 lbs

Fighting style: Kyokushin karate (3rd dan black belt), Brazilian Jiu-Jitsu (black belt), Muay Thai, Boxing, Wrestling


25 wins (8 by knock out, 5 by submission, 12 by decision) 2 defeats

View Georges’ Fighter Profile


Two-time Welterweight Champion of the World – Ultimate Fighting Championship (UFC)

All-time most consecutive welterweight title defenses (9)


Canadian Athlete of the Year 2008, 2009, 2010 – Rogers Sportsnet

2010-2011 No.2 Pound-for-pound fighter in the world – ESPN

Fighter of the Year 2009 – Sports Illustrated, World MMA Awards, MMAPayout, Inside MMA, MMAJunkie

Finalist – Best Fighter 2008, 2010, 2011 – ESPY Awards

Most Dangerous Man of the year 2010 – Spike Guys Choice Awards

2008 MMA Fighter of the Year – Black Belt Magazin

Industry-Leading Drinking Water Test Kit Makes Retail Debut with Walmart ~ Safe Home® (DIY) Bacteria in Drinking Water Test Kits are now widely available on Walmart shelves

ADISON, Ind., Aug. 11, 2017 /PRNewswire/ — Environmental Laboratories, Inc. announced today that its Safe Home® (Do-It-Yourself) Bacteria in Drinking Water Test Kit is available at participating Walmart stores. Safe Home® has secured distribution as a featured product in nearly 500 Walmart stores throughout the U.S. The product became available in stores August 1st and will be available for a short-term test market. Safe Home® Test Kits were named as one of the Top Nine New Products at the 2017 National Hardware Show, out of over one million SKUs. All Safe Home® products are designed by the company’s new division, EnviroTestKits®, and are made in the USA.

Walmart is the first major retailer in the U.S. to carry the Safe Home® brand test kits, making it more convenient than ever for consumers to test their home’s drinking water for bacteria. Over 2,000,000 test kits have been sold worldwide via its online retail site EnviroTestKits.com and through other global distributors.

“Securing retail distribution with a big-box store like Walmart is a pivotal point in our company’s mission to provide consumers the tools and knowledge necessary to keep their loved ones healthy,” says Chris Myers, environmental scientist and President/CEO of Environmental Laboratories, Inc. “We are very excited and thankful for this partnership with Walmart, and appreciate that they recognize the importance of offering the Safe Home® Bacteria in Drinking Water Test Kit to their valued customers. Presently, Walmart only carries this one Safe Home® product. However, we offer more than a dozen different drinking water test kits on our website that will test for up to 200 individual contaminants. We are also presenting our Safe Home® test kit brands to numerous other box stores between now and the end of this calendar year. We desire to make Safe Home® test kits available to everyone,” closed Myers.

Participating Walmart stores are located throughout the following states: Arkansas, Missouri, Oklahoma, Kansas, Louisiana, Mississippi, Texas, Illinois, Ohio, Michigan, Wyoming, Kentucky, Alabama, Iowa, Tennessee, Nebraska, Utah, North and South Dakota, Washington, New York, Rhode Island, Massachusetts, Connecticut, Pennsylvania, Delaware, Minnesota, New Mexico, Wisconsin, Indiana, Colorado, Nevada, Virginia, West Virginia, Georgia, North Carolina, South Carolina and Florida.

However, consumers everywhere can contact their nearest Walmart and ask that they carry the Safe Home® Bacteria in Drinking Water Test Kit, which is Walmart Item Number 564197331.

Concerns over U.S. tap water safety – whether well or city sourced – have grown dramatically in recent years with good reason. Studies show U.S. tap water is often contaminated with numerous harmful contaminants. These contaminants include but are not limited to bacteria, toxic metals, in-organics like nitrates, physical properties like hard-water, organics like pesticides, and other cancer causing compounds. Some examples of why we should test our drinking water include:

According to the US National Library of Medicine Report, in one year, approximately 19.5 million Americans were rushed to a hospital emergency room or doctor’s office with a water related illness. Many of these are bacteria related (thus the reason to make available Safe Home® Bacteria Test Kits).
The Environmental Protection Agency has reported that more than three million Americans have been exposed since 2005 to drinking water with illegal concentrations of arsenic and radioactive elements, both of which have been linked to cancer, even in small doses of exposure.
A 2016 Harvard study found unsafe levels of polyfluoroalkyl and perfluoroalkyl substances (PFASs) — industrial chemicals linked with cancer, hormone disruption and other health problems — in the drinking water of 33 states, affecting 6 million Americans.
Data CNBC obtained from the EPA for a recent report revealed that only nine U.S. states are reporting safe levels of lead in their water supply.
In 2015, nearly 77 million Americans lived in places where the water systems were in some violation of safety regulations, per the Safe Drinking Water Act, according to a 2017 report by the Natural Resources Defense Council.
Testing your drinking water could be the single most important step to protecting your family’s health. A homeowner spends an average of $300/year for oil changes on their car to keep it in top running condition and to hopefully extend the car’s life. You can spend less than this per year to test your drinking water supply and keep your family members safe, in hopes of extending their lives.

With the Safe Home® Bacteria in Drinking Water Test Kit, you can now test your drinking water supply in three easy steps for harmful bacteria. The patent-pending Safe Home® product comes from scientists with over 150 years of combined experience in drinking water testing. The kits are safe, simple to use and fast.

If results show contaminant problems, the company provides its customers with resources to possible solutions, empowering them to make informed decisions and take appropriate action. These resources are available free on their website at EnviroTestKits.com. Here, the general public can also find an extensive database about more than 200 contaminants – sources of each contaminant, noted harmful side-effects, EPA Maximum Contamination Levels (MCL’s) for human consumption, links to state and federal studies about each contaminant and access to multiple drinking water treatment professionals. These resources may aid to reduce or even eliminate harmful contaminants in the homeowner’s drinking water supply.

There are more than 21 million private wells used for potable water applications in the U.S. If you are on well water, experts recommend that homeowners and renters alike test their water quarterly for bacteria and twice per year for other contaminants – once during the dry season and once during the wet season. For homeowners on city water supplies, experts recommend testing their water for a broad-spectrum of contaminants once per year.

About Environmental Laboratories, Inc.
One of North America’s largest EPA certified water testing labs, Environmental Laboratories has been a trusted source of water testing since 1982. Through EnviroTestKits® (www.envirotestkits.com), a division of Environmental Laboratories, Inc., the company provides drinking water testing kits to the general public, through the Safe Home® brands. Environmental Laboratories, Inc. is based in Madison, Indiana.

Easy on the Eyes – WorkWell by OttLite™ is the World’s Healthiest Desk Lighting

OttLite Unveils One-of-a-Kind Lighting at NeoCon 2017

The OttLite WorkWell Series™ Delivers 51% Less Eyestrain and a Healthier Way to Work

TAMPA, FL, June 7, 2017 /PRNewswire/ – Good light leads to good health and for millions of people who spend their days under desk lamps, the latest innovation in better-for-you lighting could change their mood, focus, work productivity and overall health.

The Amplify desk lamp is part of the new WorkWell by OttLite series – the world’s healthiest desk lighting. (CNW Group/OttLite Technologies Inc.)
The Amplify desk lamp is part of the new WorkWell by OttLite series – the world’s healthiest desk lighting. (CNW Group/OttLite Technologies Inc.)
OttLite Technologies Inc. is introducing a new series of desk lighting specifically for the workplace that delivers the closest thing to natural daylight available indoors. Two years in development, the OttLite WorkWell Series™ uses an exclusive proprietary LED formulation that reduces eyestrain and eye fatigue by 51% compared to today’s top-selling desk lamps.

“Our newest line of lighting is truly revolutionary, even for a company like ours that has been focused on bringing the benefit of natural light to consumers for more than 25 years,” explained John Sheppard, CEO of OttLite. “We worked with a team of researchers and lighting engineers to create a proprietary light source that is as close to the spectral output of the sun as possible. Eyes work best in balanced, natural light and when eyes are clear, rested and focused you can see better. When you can see better, you can work better with improved mood, energy and alertness.”

The science behind the OttLite WorkWell Series™ is based on the visual spectrum, in which each wavelength of light interacts with the eye in a different way that is critical to vision and overall health. When one part of the spectrum is out of balance – like the blue spike found in most LED lighting – the light creates strain as eyes try to compensate for lack of contrast or color inaccuracy caused by too much or too little of a certain part of the spectrum. In independent testing, the new OttLite LED lighting in the WorkWell line of products performed 51% better on the Eye Fatigue Index (EFI)* than the 20 best-selling LED lamps on Amazon.

Robert Randelman Ph.D, an expert with over 25 years of experience in photonics technology relating to LEDs, fiber optics and light measurement conducted tests on the OttLite WorkWell Series and the leading competitive LED lights. Dr. Randelman explained the additional importance of color rendering for commercial design requirements of office lighting: “The OttLite WorkWell LED lights have a Color Rendering Index of 95.3 compared to the competitor average of 83. This is a significant difference, which shows that OttLite’s technology provides more comfortable viewing and more accurate, truer, color rendition. Both are factors that have been recognized by the WELL Building Standard as a contributor to workplace comfort and well-being.”

Healthy lights are one piece of the growing trend towards healthier workplaces; a trend that is being driven directly by consumers. In a recent consumer study, 86% of respondents said they consider lighting to be an important part of their overall health and 96% indicated that quality of light is very or extremely important, while only 76% responded that the design and style are very or extremely important in choosing lighting for reading and computer work.**

The OttLite WorkWell Series™ of lamps provides the benefits of healthy light, as well as stylish, high-end design; high quality diffusers for smooth, clear illumination; flicker-free adaptors; and key functionalities such as powerful USB charging ports, multiple brightness settings, adjustable designs and low energy consuming, long lasting LEDs.

The ground breaking WorkWell lighting series will be on display at NeoCon, the leading commercial design showcase being held at The Mart in Chicago from June 12-14, 2017. OttLite Technologies representatives will be available in booth #7-2118 to demonstrate the healthiest lights available for the best workplace results.

About the OttLite WorkWell Series:
The OttLite WorkWell Series™ is a line of desk lamps featuring the exclusive OttLite WorkWell LED technology that comes as close to the sun’s spectral output as you can get – balanced, smooth and proven healthier for your eyes. No big peaks or valleys, just continuous, healthy illumination. Experience up to 51% eyestrain reduction. And, enjoy a more productive workspace.

About OttLite Technologies Inc.:
OttLite was founded in 1989 by Dr. John Nash Ott to bring the power of natural daylight indoors through his one-of-a-kind natural daylight bulb. A photobiologist and pioneer in natural light research, Dr. Ott discovered through 40 years of scientific research the remarkable effects specific wavelengths of light have on all living things. Known as the father of full-spectrum lighting, his research concluded that a light with the entire visible spectrum of light wavelengths was best for vision and wellbeing. This led to the development of the first sunlight lamp. Today, OttLite Technologies manufactures and distributes a wide range of high quality lighting for offices, homes and travel, and every use imaginable. www.ottlite.com

*The EFI expresses a ratio of the range between 400 to 500 nanometers – which is important for rod response and blue cone response related to seeing details and contrast – and 500 to 600 nanometers – which is associated with cone response and vision. It then compares these results to how they measure up to the sun. The OttLite WorkWell LED was the closest to the sun and was, on average, 51% better.

Caboodles® Announces Partnership with World Champion Simone Biles The Original Cosmetic Organizer Leaps into 30th Anniversary with Signature Product Lines Inspired by One of the Greatest Gymnasts of All-Time

CHICAGO, March 16, 2017 /PRNewswire/ — Caboodles, the original cosmetic organizer, kicks off its 30th anniversary this year by celebrating with World Champion gymnast Simone Biles. An avid fan of Caboodles from an early age, Biles will serve as the Chief Design Influencer in the development of signature product lines for the brand. The brand that launched an ’80s phenomenon with its iconic pink cosmetic organizers, Caboodles now offers extensive and expanded product lines that have become an essential part of the daily routine for women and girls of all ages.

“I’ve always been a fan of Caboodles and am so excited to be able to help develop products that represent my personality and fashion sense in and out of the gym,” said Biles. “Caboodles has been a big part of my cosmetic routine for as long as I can remember and it’s a brand that I continue to rely on today.”

Inspired by her and the company’s mutual love of all things fun, fashionable and positive, Caboodles will introduce product lines that reflect the essence of Simone Biles. Her grace, sophistication and beauty, as well as her athletic and competitive spirit, will inspire active beauty enthusiasts participating in sports like gymnastics, dance and cheerleading.

“Simone is a powerful role model for women and girls everywhere, making her the perfect partner for our brand,” said Dave Dudick, CEO. “Her vibrant personality and winning spirit will enable us to share Caboodles with a whole new generation.”

In addition to developing new collections, Biles will be promoting Caboodles via social media, events and press appearances throughout the year.

“Generations of women cherish the memories of their first Caboodle,” Dudick said. “Thirty years later, the Caboodles brand is all grown up and just as fun and fashionable as ever as we continue to help women and girls prepare for life’s possibilities.”

Later this year, Caboodles will launch a line of “throwback” cases, which pay homage to the original designs just in time for the 2017 holiday season.

About Caboodles:
It all started in 1986 when People magazine featured a photograph of Vanna White using a plastic Plano tackle box to organize her make-up. The idea drew the attention of Plano Synergy (Caboodles’ parent company), and shortly thereafter, the Caboodles brand was launched, simultaneously creating the “cosmetic organization” product category, which has since become a multi-million dollar business.

Over the years, Caboodles has grown up alongside its loyal fans, expanding its products to offer fun, sophisticated and modern styles that appeal to a variety of tastes. For more information, visit www.caboodles.com.