Archives: Our Teams

Sell to Staples: A Complete Guide for Brands

Grow Your Brand with One of North America’s Leading Business Supply Retailers

Staples is one of the largest office products and business solutions retailers in North America, serving businesses, schools, government agencies, entrepreneurs, and consumers through its retail stores and eCommerce platform. Beyond office supplies, Staples offers technology products, furniture, breakroom essentials, cleaning supplies, shipping solutions, and business services, making it an attractive retail partner for brands across multiple categories.

At DPG Distribution, we help brands become retail-ready, develop winning retail strategies, and present qualified products to Staples buying teams.

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Is Your Brand Ready for Staples?

Selling to Staples requires products that deliver value, reliability, and consistent supply. Buyers expect suppliers to support both retail stores and online sales with professional operations and dependable fulfillment.

Successful suppliers typically have:

• Retail-ready packaging
• GS1-registered UPC barcodes
• Competitive wholesale pricing
• Healthy retail margins
• Reliable manufacturing capacity
• Strong inventory planning
• Master cartons and pallet configurations
• Professional sell sheets and product specification sheets
• High-quality product photography and videos
• Marketing assets
• Product liability insurance
• EDI capabilities
• Reliable fulfillment and shipping
• Consistent product quality

If your company is missing any of these components, DPG Retail Ready™ can help prepare your business before buyer presentations begin.

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What Staples Buyers Look For

Staples buyers focus on products that solve problems for businesses, schools, and consumers while providing excellent value and dependable performance.

Key considerations include:

• Product innovation
• Practical business solutions
• Competitive pricing
• Strong retail packaging
• Reliable supply chain
• Consumer demand
• Inventory consistency
• Brand reputation
• Marketing support
• Long-term supplier partnerships

Products that improve productivity, organization, workplace efficiency, or hybrid work environments often receive strong buyer interest.

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Categories We Can Present

DPG works with brands across many Staples merchandise categories, including:

• Office Supplies
• Computer Accessories
• Printers & Imaging
• Office Furniture
• Technology Products
• Mobile Accessories
• Storage & Organization
• Shipping & Packaging Supplies
• Breakroom Products
• Cleaning & Janitorial Supplies
• School Supplies
• Smart Office Solutions
• Consumer Electronics
• Batteries & Power Products
• Health & Safety Products
• Business Accessories

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Our Retail Sales Process

Step 1 – Evaluate your products and determine retail readiness.

Step 2 – Complete the DPG Retail Ready™ process.

Step 3 – Develop your pricing and merchandising strategy.

Step 4 – Prepare professional buyer presentation materials.

Step 5 – Present qualified products to Staples buying teams when opportunities align.

Step 6 – Support vendor onboarding, compliance, launch planning, and long-term account growth.

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Why Work with DPG Distribution?

Since 2011, DPG Distribution has helped brands successfully grow through office supply retailers, big-box stores, specialty retailers, eCommerce marketplaces, and live shopping channels.

Our experienced sales organization understands what buyers expect from supplier partners and how to position products for sustainable retail success.

We become an extension of your sales team—helping you prepare, present, and grow your business.

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Common Challenges We Help Solve

• Retail pricing strategy
• Packaging optimization
• UPC & GS1 compliance
• EDI implementation
• Inventory planning
• Buyer presentations
• Product positioning
• Marketing assets
• Retail compliance
• Supply chain readiness
• Omnichannel growth
• Retail expansion strategy

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Why Staples?

Staples serves millions of businesses, educators, students, and consumers every year through its retail stores and digital platform. A successful partnership with Staples can increase brand visibility, generate recurring business, and establish your products within one of the most recognized names in office products and workplace solutions.

For brands with innovative business, technology, office, education, or workplace products, Staples offers a valuable opportunity to reach both commercial and consumer customers.

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Ready to Explore Staples?

If your products are ready for one of North America’s leading office products retailers, DPG Distribution can help prepare your brand, develop a retail strategy, and pursue new opportunities with confidence.

Your Partner in Retail Growth™

Staples Sales Representative can help you distribute and sell your products or services into specific retail channels. Being former buyers at Staples they have a history built on the fact that our team members combine their experience for leadership, merchandising, and marketing to help position your brand in the market. Staples Sales Rep can work with you to strategize aboutpositioning so you can sell more and meet your business objectives.

Staples Sales Representative has abroad range of global experience and expertise in business-to-business relationships and retail merchandising at Staples Sales Rep and other retail accounts. Our knowledge expands to understanding how to develop merchandising that works and can increase consumer spend. We develop consumer-marketing programs that also increase foot traffic to brick and mortar retail or online retail site visits through various social media programs, web products, and services. Put our expertise in retail work for your products and services. We can help you deliver.

Key Account: Staples, Office Depot

 

Highly motivated Academy Sports Sales Representative with proven experience building and managing successful retail partnerships within the sporting goods, outdoor, hunting, fishing, fitness, and lifestyle categories. In addition, there is a strong understanding of the retail landscape. This person also has extensive experience supporting brands and product lines sold through Academy Sports + Outdoors. Other major national retailers are also supported.

Academy Sales Rep is experienced in driving sales growth through strategic planning, category development, merchandising execution, promotional support, and relationship management. This person is also skilled at identifying market opportunities, expanding product placement, and helping manufacturers successfully position their brands. Moreover, they do so in highly competitive retail environments. There is strong working knowledge of outdoor products, sporting goods, apparel, footwear, fitness equipment, coolers, camping gear, hunting accessories, fishing products, and seasonal merchandise.

Known for developing trusted relationships with buyers, merchants, and retail teams while delivering consistent communication, accountability, and results. Academy Sports Sales Representative is passionate about helping brands grow through strategic partnerships. This person also excels in strong in-store execution. Additionally, there is a deep understanding of consumer buying behavior within the outdoor and sporting goods industry.

Academy Sales Rep works closely with manufacturing partners to create sales strategies that increase visibility, improve retail performance, and drive long-term growth. This professional is dedicated to representing quality brands with integrity, professionalism, and a strong commitment to customer success. This happens inside Academy Sports + Outdoors and across the retail marketplace.

Key Accounts: Academy Sports & Outdoors, Bass Pro Shops, Big5 Sporting Goods

Experienced Ace hardware sales rep with a strong background in hardware, home improvement, outdoor living, and consumer products. This includes extensive experience supporting brands sold through Ace Hardware and other leading retail channels. Moreover, there is a proven track record of driving sales growth. Additionally, there is a record of strengthening retail partnerships, and helping manufacturers successfully position their products within the independent hardware marketplace.

Ace Hardware Sales Rep is skilled in merchandising strategy, inventory management, promotional planning, category development, and in-store execution across categories. These categories include Hardware, Power Tools, Paint, Outdoor Power Equipment, Lawn & Garden, Plumbing, Electrical, Housewares, Seasonal Products, and Home Improvement solutions. Also, there is a strong understanding of both DIY and professional customer needs. Furthermore, there is strong knowledge of the importance of product education, service, and local market support.

Ace Hardware Sales Representative is known for building trusted relationships with buyers, store owners, merchants, and retail teams through professionalism, responsiveness, and consistent execution. Additionally, works closely with manufacturing partners to develop customized sales strategies. These strategies increase product visibility, improve retail performance, and drive long-term growth opportunities.

Ace Hardware Sales Representative is passionate about customer success and committed to representing quality brands with integrity, accountability, and excellence. This role is dedicated to helping manufacturers expand their reach. Moreover, it aims to strengthen their presence inside Ace Hardware and throughout the independent hardware retail marketplace.

Key Accounts: Ace Hardware, Do it best, True Value, Harbor Freight Tools

 

Getting Your Product in Walmart
For most small businesses, getting products on Walmart (NYSE:WMT) shelves is a huge dream. That’s because Walmart is the world’s largest retailer, attracting more than 140 million American customers every week.
Our Sales Representatives Walmart program can help. Here is a little more about Walmart first.

Not surprisingly, getting your products into Walmart is no walk in the park. You need to have a solid strategy to get your products on the Walmart shelves.

Walmart, the highest-earning company in the world, is catching its stride in the e-commerce space. In Q4 of 2017 alone, Walmart.com’s sales rose 44% to $11.5B; a figure that caught the attention of online sellers everywhere.

How our Sales Representatives Walmart can help you.

Our team offers extensive Walmart and Sam’s Club experience across multiple departments with PROVEN RESULTS.

We have direct and first hand exposure to merchants, and know how to engage the merchant teams in their environment, using their language.

Located in the heart of Northwest Arkansas, the home of Walmart, through hard work, experience, relationship building and dedication to perfection, we have grown into a business that time and again creates lasting success stories for the suppliers we represent.

 is a full-service sales and marketing team dedicated to helping you sell to and achieve sales success at Walmart and Sam’s Club. Our company was established in 1985 with an idea:

Key Accounts: Walmart, Sam’s Club.

 

How to Get Your Products into Dick’s Sporting Goods

Our Sales Representative Dick’s Sporting Goods using the experience our team has over the last 40 years can help make it easy to get into this retail store.

As Dick’s Sporting Goods continues to grow reaching almost 8 billion in sales, our sales representative Dick’s Sporting Goods program is the best way to get on the shelves and grow your brand.

Sales Representative Dick’s Sporting Goods

Our Dick’s Sporting Goods Sales Representative represents manufacturers of both sporting goods and toy products. Our expertise in sales and marketing spans over a combined 40+ years. We pride ourselves on developing extremely close professional and personal relationships and work hand-in-hand to ensure all parties prosper.

Added to our sales experience, we have worked on the manufacturing side and have first hand knowledge of what today’s corporations require. Our understanding of the opportunities and challenges afforded by producing goods get you a Manufacturer’s Rep with depth and breadth that few can match. Whether you are a major supplier or a small niche factory, Sales Representative will manage your business with the highest level of professionalism and expertise.

Key Account: Dick’s Sporting Goods, Modell’s Sporting Goods, Walmart ECommerce (Walmart, Jet, Hayneedle) and GNC.

CVS Pharmacy is a subsidiary of the American retail and health care company CVS Health. It’s also known as the Consumer Value Store and was founded in Lowell, Massachusetts, in 1963. The chain was owned by its original holding company Melville Corporation since its inception until its current parent company (CVS Health) was spun off into its own company in 1996. CVS Pharmacy is currently the largest pharmacy chain in the United States by number of locations with over 9,000 stores and total prescription revenue. Our sales representative CVS is prepared to get your products on their shelves. Using a successful method, we are ready to join CVS in their massive growth stage. CVS’ parent company ranks as the 7th largest U.S. corporation by FY2017 revenues in the Fortune 500. The parent company of CVS Pharmacy’s leading competitor ranked 19th for the same time period.

CVS sells prescription drugs and a wide assortment of general merchandise, including over-the-counter drugs, beauty products and cosmetics, film and photo finishing services, seasonal merchandise, greeting cards, and convenience foods through their CVS Pharmacy and Longs Drugs retail stores and online through CVS.com. It also provides healthcare services through its more than 1,000 MinuteClinic medical clinics as well as their Diabetes Care Centers. Most of these clinics are located within CVS stores.

Founded in 2006, Sales Rep’s company is a fast-moving, hands-on sales & marketing rep firm. They deliver results into the retail channel of sales. Their Clients are market leaders, emerging growth companies, and funded start-ups on a regional, national and international scale. Some of our clients include SanDisk, Vivitar, ACME United, Toy Wonders, GNC, It’ll Be Pizza, and Chaby International, to name a few.

Entrepreneurs to the core, Sales Rep and Team embraces every engagement with the intensity and commitment needed to enliven your sales and marketing performance. We ask tough questions. We listen carefully. We do our homework. We develop ideas, turn them into strategies and strategies into differentiation. They will stay on top of all the details, and their clients benefit with serious marketing results.

Key customers include National Chain Drug, Grocery, C-Stores, Dollar Stores, Office Supply as well as Wholesale Clubs. We have several seasoned reps with over 100 years of combined experience who, cover these channels Nationwide. Most of our team were former buyers at such accounts.

Key Accounts: CVS, Walgreens, RiteAid, Dollar General, TJX, Home Depot, Walmart, PetCo, Office Depot, Publix

In 1980, LM was formed as a sales organization taking manufacturer’s products to retailers. Originally, we operated on a regional basis with great success. As many regional companies evolved and the industry changed we adapted. Now we have become a national organization selling to all major retailers throughout the country. Additionally, we have focused on the niche of the As Seen On TV business. We pride ourselves on our ability to get our manufacturer’s products in front of the right buyers, regardless of category. We do however, concentrate on diet, nutrition, fitness, wellness, HBA and housewares.

Our best customers are the largest retailers in America regardless of the product and the category. We are currently selling a variety of products to Wal-mart, Target, K-mart, Sears, GNC, Walgreens, CVS, Rite Aid, Meijer’s and many others. In the fitness category we sell to Dicks Sporting Goods, Modell’s, Academy, Big 5, and others. In housewares we are currently doing business with Bed Bath & Beyond, Macy’s, Kohls, etc. In hardware we sell Home Depot and Lowes. In HBA we sell Ulta, Kroger’s and large drug stores. We know how to adapt the product to the retailer. We understand the retailers’ needs, and work with our manufacturers to insure a smooth flow of business. We also sell to a range of catalogue accounts as well as top online sites.

Below is a list of some of products that we sold in the recent past and introduced to the retail market successfully.

Health and Wellness

• • • Jack LaLane Juicer
    • Magic Bullet
    • NutriBullet
    • WaxVac
    • Perfecter Fusion Styler
    • Hot Huez
    • Copper fit
    • 5 Hr Energy

Miscellaneous

• • • My Spy Birdhouse
    • Chillow
    • Bacon Bowl
    • AquaRug
    • Forever Comfy
    • Snuggie

HBA

• • • Glow Nails
    • Strivectin
    • Miracle In A Night

Fitness Products

• • • Perfect Push Up
    • Ab Roller
    • Bender Ball
    • Tummy Tuck
    • Shake Weight
    • The Rac

Housewares

• • • Orange Glo
    • Oxi Clean
    • Zap
    • Instagone Pro
    • Flex Hose
    • Twin Draft Guard
    • Side Socket
    • Dutch Glo
    • Magic Mesh

Key Accounts: Dicks Sporting Goods, Walmart, Sam’s Club, Family Dollar, Dollar General, BedBathBeyond, Walgreens, CVS, Ulta, JC Penny, Menards, GNC, Kroger

When you partner with us, in our search for exciting ideas, our WLL community’s collective knowledge, vetted resources, and the range of existing brands work to collaborate and help manage your experience in the distribution channel of TV Shopping Retail. We wish to support you in a style that offers high potential and maximum results at minimal risk. Sales Rep will work hard to offer you the most opportunities for your creative ideas to reach the largest audience possible and your product achieve its greatest potential in a safe, confidential and well-established environment that makes meaningful change!

Our Team has over 100+ years of combined experience and knowledge that always places an emphasis on quality of your product development for a vast variety of industries. To not only bring your products to TV, traditional brick & mortar and the web but to also find the best manufacturing and distribution partners for the job. Each day, we challenge our Entrepreneur community to invent and develop new products for the engaged community of consumers…our HSN audience. Sales Rep has the resources and know-how to help you through every step, from concept, completion to TV retail, and YOU the Entrepreneur are engaged all along the way.

As product curators, we review and evaluate hundreds of idea submissions each week to find the pitch the best products to our exciting show buyers of AD of HSN. We look forward to reviewing all consumer products that solve a problem and make life easier and more exciting for our HSN community!

We take pride to: Discover and Evaluate Products on Uniqueness against Competing Products, Position your Features | Benefits, Review in-Depth Your COGs | Manufacturing Costs (assist and see if we can help you keep more $$$ in your pockets), Establish a Comparable Retail Pricing, Liability | Safety, Marketability, Commercialability and Patentability.

Entrepreneurs – parents that birth great ideas, DIY-ers, scientists, designers, inventors, artisans, discoverers, originators, creators, makers, chefs, techies, and inventing newbies – are all like YOU and are what make-up the WLL community. We all start the same way with a mission in mind! We enjoy securing hundreds of deals from our community of idea people. We always pursue the most competitive terms and margin structures on your behalf. Your success equals our success. To date, our products, in partnership with our community of entrepreneurs and manufacturers, have had success with more than $500 million in sales.

Our focused method of branding and product development makes us DIFFERENT. Tell us about your product and we’ll position YOU and YOUR product for enhanced market success! Our devoted teams use proven procedures to commercialize your product whether it’s a groundbreaking devise or gadget, the hottest fashion or beauty trend – we want to make your dream product the next big HSN AD Victory!

Key Account: HSN

Sales Rep has offices located in Seattle, Portland, Sacramento, Los Angeles, and San Jose, all of which supported by convenient local fulfillment services. Rolling out new products and brand introductions across these locations offers an immediate and powerful impact by providing market penetration opportunities along the entire West Coast.

Sales Representative is a highly successful representation firm for manufacturers seeking to improve market growth and dominance in the much of the western United States:

Washington
Oregon
Idaho
Montana
Hawaii
Northern California
Southern California
Western Nevada

Our company is built upon the solid experience of over 25 accomplished veterans from the consumer electronics industry. With a combined 200+ years in the field, our diverse sales and support staff bring an incredible range of skills and training to the companies we represent. We have the necessary background knowledge, technical skills, talents and market savvy to create significant market growth for our manufacturers.

We know which accounts can deliver the kind of business you expect and we have a proven reputation for ensuring that they do. We evaluate each account’s status, store layout, merchandising ability, positioning and sales staff. We take responsibility for seeing that the account presents your products in a manner consistent with the image you wish to project. We ensure that all accounts use appropriate merchandising with working displays, point-of-purchase material and adequate literature.

Sales Rep develops immediate and long-term programs for each of the companies we represent while meeting the challenges of the ever-changing consumer electronics industry. These programs are designed to conform to the needs and expectations of the manufacturer, while also prioritizing the ease of implementation for the retailer — the end goal being maximum sales and profitability for both.

Relationships are the lifeblood of a successful representative company; a fact as true today as it was 28 years ago when Sales Rep shook hands with the first of many clients. Our team has intimate knowledge of our market as a result of the long-term personal relationships we’ve established with buyers, executives, owners, and staffs of hundreds of companies over the decades. Focusing on our account base—understanding and committing to meet their needs—has allowed us to create a progressive, profitable program benefiting both the account and the manufacturer.

Key Channels: Car & Marine AV, Custom Home AV, Health & Fitness, National Chains, E-Commerce, Amazon Services.

Key Accounts: Fred Meyer, Kroger, Amazon, West Marine, Fry’s Electronics

Sales rep is a Michigan based MFG Rep Firm. Sales Representative’s firm has been in business since 1981. He and his team call on Grocery, Hardware, Drug Conveinence and Dollar Stores. Sale Rep Graduated from Michigan State University in December of 1976. He has worked for Oscar Mayer from 1976-1978, worked at GE from 1979-1981. After that he went into the MFG REP Business, where he has sold multi million dollar lines in many categories ranging from cleaning scrubbers to Trash bags.

Key Accounts: Accounts include Meijer (Grand Rapids), Spartan (Grand Rapids) Grocery, HT Hackney (Grand Rapids) Convenience, Marcs and Discount Drug (Drug) in Cleveland. In Toledo Bostwick Braun- (Hardware) In Pittsburgh-Giant Eagle- (Grocery} Universal and Capital Distributors, 2 Convenience Distributors in Detroit and Dollar Store Distributors.