REI Sales Representative is an industry-recognized Manufacturers Sales Representative with over 16+ years of experience driving high-value brand growth and market penetration within the premium outdoor retail sector. Specializing in the distinct, community-driven ecosystem of REI (Recreational Equipment, Inc.), Sales Rep has an established track record of successfully guiding brands through REI’s selective buying process, vendor management portal, and strict product standards.
Known for a comprehensive understanding of the outdoor enthusiast consumer, REI Sales Representative bridges the gap between technical, innovative gear/apparel brands and corporate retail buyers. From initial category review and sustainability vetting to navigating specialized fulfillment protocols, REI Sales Rep ensures that brands don’t just secure shelf space at the Co-op—they cultivate long-term customer loyalty.
Key Account: REI, Gander Mountain, Bass Pro Shops
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REI Category Merchandising: Extensive experience pitching and managing assortments across core categories, including camping & hiking gear, active apparel, footwear, cycle, and outdoor fitness.
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Sustainability & Impact Compliance: Specialized expertise in aligning brands with REI’s stringent Product Sustainability Standards, including bluesign® certification, Fair Trade, and responsible sourcing requirements.
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Co-op Channel Navigation: Proficient management of REI’s specialized vendor operations, localized inventory planning, seasonal buying cycles, and promotional marketing alignment.
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Strategic Outdoor Network: Trusted relationships with category managers and buyers built on field-tested product knowledge, data-driven sell-through strategies, and absolute operational reliability.
“Securing a partnership with REI requires more than just high-performance gear; it demands a synergy of innovative design, strict operational compliance, and an authentic commitment to sustainability. I help outdoor brands successfully scale into the specialty channel while protecting their brand equity.”








