Sales Representative Staples | How to Sell to Staples

Sell to Staples: A Complete Guide for Brands

Grow Your Brand with One of North America’s Leading Business Supply Retailers

Staples is one of the largest office products and business solutions retailers in North America, serving businesses, schools, government agencies, entrepreneurs, and consumers through its retail stores and eCommerce platform. Beyond office supplies, Staples offers technology products, furniture, breakroom essentials, cleaning supplies, shipping solutions, and business services, making it an attractive retail partner for brands across multiple categories.

At DPG Distribution, we help brands become retail-ready, develop winning retail strategies, and present qualified products to Staples buying teams.

Is Your Brand Ready for Staples?

Selling to Staples requires products that deliver value, reliability, and consistent supply. Buyers expect suppliers to support both retail stores and online sales with professional operations and dependable fulfillment.

Successful suppliers typically have:

• Retail-ready packaging
• GS1-registered UPC barcodes
• Competitive wholesale pricing
• Healthy retail margins
• Reliable manufacturing capacity
• Strong inventory planning
• Master cartons and pallet configurations
• Professional sell sheets and product specification sheets
• High-quality product photography and videos
• Marketing assets
• Product liability insurance
• EDI capabilities
• Reliable fulfillment and shipping
• Consistent product quality

If your company is missing any of these components, DPG Retail Ready™ can help prepare your business before buyer presentations begin.

What Staples Buyers Look For

Staples buyers focus on products that solve problems for businesses, schools, and consumers while providing excellent value and dependable performance.

Key considerations include:

• Product innovation
• Practical business solutions
• Competitive pricing
• Strong retail packaging
• Reliable supply chain
• Consumer demand
• Inventory consistency
• Brand reputation
• Marketing support
• Long-term supplier partnerships

Products that improve productivity, organization, workplace efficiency, or hybrid work environments often receive strong buyer interest.

Categories We Can Present

DPG works with brands across many Staples merchandise categories, including:

• Office Supplies
• Computer Accessories
• Printers & Imaging
• Office Furniture
• Technology Products
• Mobile Accessories
• Storage & Organization
• Shipping & Packaging Supplies
• Breakroom Products
• Cleaning & Janitorial Supplies
• School Supplies
• Smart Office Solutions
• Consumer Electronics
• Batteries & Power Products
• Health & Safety Products
• Business Accessories

Our Retail Sales Process

Step 1 – Evaluate your products and determine retail readiness.

Step 2 – Complete the DPG Retail Ready™ process.

Step 3 – Develop your pricing and merchandising strategy.

Step 4 – Prepare professional buyer presentation materials.

Step 5 – Present qualified products to Staples buying teams when opportunities align.

Step 6 – Support vendor onboarding, compliance, launch planning, and long-term account growth.

Why Work with DPG Distribution?

Since 2011, DPG Distribution has helped brands successfully grow through office supply retailers, big-box stores, specialty retailers, eCommerce marketplaces, and live shopping channels.

Our experienced sales organization understands what buyers expect from supplier partners and how to position products for sustainable retail success.

We become an extension of your sales team—helping you prepare, present, and grow your business.

Common Challenges We Help Solve

• Retail pricing strategy
• Packaging optimization
• UPC & GS1 compliance
• EDI implementation
• Inventory planning
• Buyer presentations
• Product positioning
• Marketing assets
• Retail compliance
• Supply chain readiness
• Omnichannel growth
• Retail expansion strategy

Why Staples?

Staples serves millions of businesses, educators, students, and consumers every year through its retail stores and digital platform. A successful partnership with Staples can increase brand visibility, generate recurring business, and establish your products within one of the most recognized names in office products and workplace solutions.

For brands with innovative business, technology, office, education, or workplace products, Staples offers a valuable opportunity to reach both commercial and consumer customers.

Ready to Explore Staples?

If your products are ready for one of North America’s leading office products retailers, DPG Distribution can help prepare your brand, develop a retail strategy, and pursue new opportunities with confidence.

Your Partner in Retail Growth™

Staples Sales Representative can help you distribute and sell your products or services into specific retail channels. Being former buyers at Staples they have a history built on the fact that our team members combine their experience for leadership, merchandising, and marketing to help position your brand in the market. Staples Sales Rep can work with you to strategize aboutpositioning so you can sell more and meet your business objectives.

Staples Sales Representative has abroad range of global experience and expertise in business-to-business relationships and retail merchandising at Staples Sales Rep and other retail accounts. Our knowledge expands to understanding how to develop merchandising that works and can increase consumer spend. We develop consumer-marketing programs that also increase foot traffic to brick and mortar retail or online retail site visits through various social media programs, web products, and services. Put our expertise in retail work for your products and services. We can help you deliver.

Key Account: Staples, Office Depot