About DPG

The HEB Sales Representative is a highly experienced manufacturers’ sales professional specializing in grocery, food, beverage, household, health & wellness, and consumer packaged goods categories. With extensive knowledge of the unique requirements of H-E-B, the HEB Sales Rep serves as a strategic partner between innovative brands and H-E-B category buyers, helping suppliers successfully navigate one of the most respected regional retail organizations in the United States.

Known for building strong buyer relationships and developing effective retail growth strategies, the HEB Sales Representative understands what it takes to earn shelf space, drive velocity, and create long-term success within H-E-B’s highly competitive environment. From new product launches and promotional planning to category reviews and inventory management, the HEB Sales Rep works closely with manufacturers to maximize sales opportunities while ensuring operational excellence.

By leveraging deep industry experience, market insights, and proven retail expertise, the H-E-B Sales Representative helps brands increase visibility, strengthen retail partnerships, and achieve sustainable growth throughout the H-E-B network. Whether introducing emerging products or expanding established brands, the focus remains on delivering results, building lasting relationships, and creating value for both suppliers and retail partners.

Key Accounts: HEB, H-E-B, AAFES