Sell Your Products to PetSmart with DPG Distribution

Bring Your Pet Brand to One of North America’s Leading Pet Retailers

PetSmart is one of the largest pet specialty retailers in North America, serving millions of pet owners through hundreds of stores and its growing eCommerce platform. For pet brands, earning placement with PetSmart can create significant opportunities for long-term growth—but success requires more than having a great product.

At DPG Distribution, we help pet brands prepare for retail, connect with qualified buyers, and develop a strategy for long-term success.

Is Your Brand Ready for PetSmart?

Before approaching a major retailer, your brand should demonstrate that it can consistently support a national retail program.

Successful brands typically have:

• Retail-ready packaging
• GS1-registered UPC barcodes
• Competitive wholesale pricing
• Healthy retail margins
• Reliable inventory and production capacity
• Master cartons and pallet configurations
• High-quality product photography
• Professional sell sheets and specification sheets
• MAP pricing strategy (when applicable)
• Marketing assets and digital content
• EDI capabilities or a plan to implement them
• Product liability insurance
• Strong customer reviews and proven market demand

If you’re missing any of these components, DPG Retail Ready™ can help prepare your business before buyer presentations begin.

What PetSmart Buyers Look For

PetSmart buyers evaluate more than just the product itself. They want brands that can become reliable, long-term vendor partners.

Key considerations include:

• Products that solve real problems for pet owners
• Innovation and differentiation
• Attractive retail packaging
• Competitive pricing
• Consistent supply chain performance
• Marketing support for product launches
• Ability to scale as demand increases
• Strong operational execution

Categories We Can Present

DPG works with brands across a wide range of pet categories, including:

• Dog Products
• Cat Products
• Small Animal Supplies
• Bird Products
• Aquatics
• Reptile Products
• Pet Technology
• Pet Furniture
• Grooming Products
• Pet Health & Wellness
• Pet Cleaning Products
• Travel Accessories
• Outdoor Pet Products
• Treats and Accessories (subject to retailer requirements)

Our Retail Sales Process

Step 1 – Evaluate your product and determine retail readiness.

Step 2 – Complete the DPG Retail Ready™ process.

Step 3 – Develop your retail pricing and sales strategy.

Step 4 – Prepare professional buyer presentation materials.

Step 5 – Present your products to qualified PetSmart buying teams when appropriate opportunities exist.

Step 6 – Support onboarding, launch planning, and ongoing account management if your products are accepted.

Why Work with DPG Distribution?

Since 2011, DPG Distribution has helped brands navigate the complexities of retail sales. Our experienced sales organization works across multiple retail channels, including specialty retail, big-box retailers, eCommerce marketplaces, and live shopping platforms.

Our goal is simple:

Help innovative brands become retail-ready, gain buyer attention, and build long-term retail growth.

Ready to Explore PetSmart?

If your brand is ready to pursue opportunities with PetSmart, we’d like to learn more about your products.

Start with a complimentary evaluation and discover how DPG Distribution can help prepare your brand for retail success.

Your Partner in Retail Growth™

The PetSmart Sales Representative is a dedicated manufacturers sales representative with extensive experience helping pet brands grow their presence within the pet specialty channel. Success in the pet industry requires more than a great product—it requires a deep understanding of pet parents, category trends, retail merchandising, and the unique needs of specialty pet retailers.

With expertise spanning pet toys, treats, nutrition, grooming, training, habitats, health & wellness, and seasonal pet products, the PetSmart Sales Rep works closely with manufacturers to develop retail strategies that align with PetSmart’s customer-focused approach. By leveraging strong industry relationships, market intelligence, and proven sales techniques, the PetSmart Sales Representative helps brands position their products for long-term success.

From new item presentations and category reviews to promotional planning and inventory management, the PetSmart Sales Rep guides suppliers through every stage of the retail sales process. Focused on driving sales, increasing brand visibility, and creating value for both manufacturers and retailers, the PetSmart Sales Representative serves as a trusted partner for companies looking to expand their footprint in the growing pet products marketplace.

Key Account: PetSmart, Chewy, Petco, Tractor Supply