Sales Rep At Home | Selling to At Home At Home Sales Representative

Sell to At Home: A Complete Guide for Brands

Grow Your Brand with One of America’s Largest Home Décor Retailers

At Home is one of the nation’s leading home décor superstores, offering customers an extensive selection of furniture, rugs, wall art, lighting, seasonal décor, outdoor living products, storage solutions, kitchen accessories, and home furnishings. With large-format stores carrying thousands of SKUs, At Home gives brands the opportunity to showcase unique products in one of the fastest-growing home décor retail channels.

At DPG Distribution, we help brands become retail-ready, develop winning retail strategies, and present qualified products to At Home buying teams.

Is Your Brand Ready for At Home?

Selling to At Home requires more than attractive products. Buyers expect suppliers to consistently deliver trend-driven merchandise, competitive pricing, dependable inventory, and strong operational support.

Successful suppliers typically have:

• Retail-ready packaging
• GS1-registered UPC barcodes
• Competitive wholesale pricing
• Strong retailer margins
• Reliable manufacturing capacity
• Inventory planning and forecasting
• Master cartons and pallet configurations
• Professional sell sheets and product specification sheets
• High-quality product photography and lifestyle images
• Marketing assets
• Product liability insurance
• EDI capabilities (when required)
• Consistent product quality
• Reliable fulfillment capabilities

If your company is missing any of these components, DPG Retail Ready™ can help prepare your business before buyer presentations begin.

What At Home Buyers Look For

At Home buyers focus on products that combine style, quality, value, and consumer appeal. Their merchandising strategy emphasizes trend-forward assortments that inspire customers to decorate every room of their home.

Key considerations include:

• On-trend designs
• Competitive pricing
• Attractive retail packaging
• High perceived value
• Reliable supply chain
• Consumer demand
• Seasonal merchandising opportunities
• Product differentiation
• Inventory consistency
• Long-term supplier partnerships

Products that offer fresh design, quality craftsmanship, and exceptional value are well-positioned for consideration.

Categories We Can Present

DPG works with brands across many At Home merchandise categories, including:

• Home Décor
• Furniture
• Wall Art & Mirrors
• Lighting
• Rugs
• Decorative Accessories
• Kitchen & Dining
• Storage & Organization
• Seasonal Décor
• Outdoor Living
• Patio Accessories
• Candles & Home Fragrance
• Pet Products
• Home Office
• Holiday Merchandise
• Lifestyle Products

Our Retail Sales Process

Step 1 – Evaluate your products and determine retail readiness.

Step 2 – Complete the DPG Retail Ready™ process.

Step 3 – Develop your pricing and merchandising strategy.

Step 4 – Prepare professional buyer presentation materials.

Step 5 – Present qualified products to At Home buying teams when opportunities align.

Step 6 – Support vendor onboarding, compliance, launch planning, and long-term account growth.

Why Work with DPG Distribution?

Since 2011, DPG Distribution has helped brands successfully grow through home décor retailers, specialty retail, big-box stores, eCommerce marketplaces, and live shopping channels.

Our experienced sales organization understands what retail buyers expect and how to position products for long-term success.

We become an extension of your sales team—helping you prepare, present, and grow your business.

Common Challenges We Help Solve

• Retail pricing strategy
• Product positioning
• Packaging optimization
• UPC & GS1 compliance
• EDI implementation
• Inventory planning
• Buyer presentations
• Marketing assets
• Retail compliance
• Supply chain readiness
• Seasonal merchandising
• Omnichannel growth

Why At Home?

At Home has built a loyal customer following by offering one of the largest assortments of home décor products in the industry. Customers visit frequently to discover new seasonal collections, decorating ideas, and affordable home furnishings.

A successful partnership with At Home can:

• Increase brand awareness
• Generate strong seasonal sales
• Reach millions of home décor shoppers
• Expand your presence in the home furnishings market
• Create opportunities for long-term retail growth

Ready to Explore At Home?

If your products are ready for one of America’s leading home décor retailers, DPG Distribution can help prepare your brand, develop a retail strategy, and pursue new opportunities with confidence.

Your Partner in Retail Growth™

The At Home Sales Representative is a very seasoned Manufacturers Sales Representative expert in the home decor, furnishings, and seasonal retail sectors. This expert has a dedicated focus on the At Home network. With extensive experience navigating the large-format, high-volume consumer goods landscape, this At Home Sales Rep serves as the vital bridge between innovative home brands. Additionally, they connect these brands with At Home category buyers.

Known for a strategic, trend-forward approach to big-box specialty retail, the At Home Sales Representative excels at identifying home design market trends and optimizing large-scale product placement. Additionally, they build tailored promotional programs that drive inventory turnover. Whether launching a new line of indoor/outdoor furniture, rugs, wall decor, or high-volume seasonal collections, the At Home Sales Rep understands exactly what At Home buyers look for. They prioritize a resilient and scalable supply chain. Moreover, they focus on exceptional value pricing, strong gross margins, and everyday low-price (EDLP) compatibility.

The AT Home Sales Representative manages the end-to-end sales cycle for the At Home banner—ensuring that client products don’t just secure floor and shelf space across their expansive warehouse-style layouts, but actively thrive in a highly visual and competitive retail environment.

Key Accounts: At Home (The Home Decor Superstore), Hobby Lobby